The HELUKABEL Group takes an important step in its strategic development: the specialists in electrical connection technology may now be found on the market under a new brand name—HELU. Giving clear expression to the company’s transformation in recent years into a systems and solutions provider.

West Dundee, IL, March 4, 2026 – No longer HELUKABEL, just HELU—the idea behind this change is both deliberate and strategic, as we have developed step by step from a manufacturer of only cables into an internationally leading systems supplier for electrical connection technology. In addition to cables and wires, our portfolio now includes assemblies and drag chains with which we create integrated, custom, and installation-ready solutions for our customers' wide range of applications. This evolution will also have an impact at a market level with a new brand name, new logo, and our new claim: "Always Stay Electrified."

"The future of connection technology is no longer defined by the quality of individual components. Instead, it's about combining them into intelligent, installation-ready systems and services," explains Managing Director Marc Luksch. "In the previous years, we've consistently expanded our competencies and our vision." Customers benefit from this solution-based approach through fewer and more clearly defined points of contact, time-saving implementation, and a consistently proven high level of quality.