Holland, Michigan, January 27, 2026: Mission Design & Automation, a leading custom manufacturing automation integrator, has named Gerald Halford President, formally recognizing the leadership role he has been serving within the organization.

Mission has spent the past several years building a leadership structure to support long-term growth and evolving customer needs. Halford joined Mission as a Vice President in July of 2024 and has been actively leading alongside the executive team, helping guide strategy, operations, and project execution.

"Formally recognizing Gerald as President of Mission Design & Automation allows us to celebrate and acknowledge the strong and strategic leadership skills and structure he has helped bring to the Mission team during his time as Vice President. We're looking forward to the future with Gerald and for our team to continue growing under his leadership." said Scot Lindemann, CEO of Mission.

As President, Halford will focus on long-term strategy and continued expansion into key markets and technologies including automated welding, defense, medical devices, and other emerging sectors. Scot Lindemann will continue to serve as CEO of Mission Design & Automation and be part of daily operations.

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This transition positions Mission Design & Automation for its next phase of growth. Please join us in welcoming Gerald to his new role as President of Mission Design & Automation.

About Mission Design & Automation

Mission Design & Automation is a leading provider of custom automation and robotics integration solutions. Founded in 2004, Mission specializes in designing, engineering, and building innovative systems that increase productivity and efficiency for a wide range of industries. We partner with customers in the aerospace, automotive, agriculture, construction, data centers, defense, food and beverage, furniture, and medical device sectors and beyond. With a commitment to customer experience, employee success, and robust production equipment, Mission has earned a reputation as the expert partner for complex systems integration programs. For more information, please visit www.missiondesignauto.com.