Piaggio Fast Forward (PFF) announced the appointment of Jason Nehf as Senior Vice President of Sales. In this role, Nehf will lead the company’s sales organization, drive strategic growth initiatives, and expand customer engagement across key markets.

Nehf brings two and a half decades of sales leadership across the industrial automation and manufacturing industries, as well as an extensive knowledge of autonomous mobile robots (AMRs). In his previous role with Mobile Industrial Robots (MiR), Nehf oversaw the management of the organization’s distribution and system integrator network for thousands of customers across the Americas region.

“Jason brings a deep expertise in scaling revenue for AMR adoption and bolstering high-performing sales organizations, and we see him as exactly the type of leader we need at this pivotal moment for PFF,” said Greg Lynn, Co-Founder and CEO. “As demand continues to grow for practical, human-centered robotics solutions, Jason will play an instrumental role in advancing PFF’s ongoing growth strategy.”

“I’ve spent my career helping organizations translate complex technologies into clear customer value, improve efficiency, and address ongoing and evolving labor challenges, and my passion for that work aligns deeply with PFF’s bold vision for how robots can seamlessly integrate into everyday environments,” said Nehf. “I’m looking forward to partnering with the PFF team and our customers to accelerate adoption, deepen market engagement, and unlock new opportunities for growth.”